Mindy McAdams, author of “Flash Journalism: How to Create Multimedia News Packages”, wrote an article on the Online Journalism Review about the pros and cons of the journalistic use of Flash.
“Flash addresses two key needs in online journalism: integrating multiple media (content), and reaching the widest possible audience (compatibility),” she says.
Flash gives the users the opportunity to take control of what they want to see and hear. Being able to be the one in control gives the reader a sense of intimacy. Flash also gives us, as journalists, the ability to experiment with different sorts of multimedia content.
Mark Adams, a freelance multimedia producer and photographer based in Atlanta, said his desire to combine sound and motion with still photography goes back to Kodachrome. “I remember sitting around with friends and putting together a slideshow, popping chromes into the tray, turning on the stereo and hanging up a sheet in the living room,” he said. “I loved that immersion with all your senses.”
Reproducing that experience in Flash can be a challenge. “It’s really hard to integrate it really well,” Adams said. “It’s easy to put too much in there and overwhelm folks.”
The content of these multimedia projects is determined by how much time there is to work on the piece. Journalism is still built around deadlines and if there’s not enough time to get a visual/audio story together, then it must run solo.
There are some people who don’t think Flash is a good program for journalistic stories.
Not everyone agrees that Flash makes a good partner for databases. Adrian Holovaty, an editor at washingtonpost.com and former lead developer for World Online, the Web companion of the Lawrence (Kan.) Journal-World, argued against using Flash in cases when users might want to link to specific segments of the package, or send a link in e-mail.
“Flash is good for things such as video that can’t be broken down into nuggets of information. But otherwise, information should be broken down,” Holovaty wrote in an instant-message conversation.
According to the article, McAdams says Flash probably won’t be around forever. As it is right now being used for bringing multimedia journalism to the web, in a few years there could be a new program to knock it out of the park. The ever changing web will constantly bring new things to the world of online journalism.